Ryan-Johnson.com: Internet Marketing Services

The key to Internet marketing is creating as much visibility on major search engines that not only entice prospects to do business with you, but also allows them to easily and quickly find your web site. Millions of consumers utilize various search engines everyday to research firms, review products, and purchase goods and services. How many of these consumers find your web site and do business with you?...Certainly not enough!

Let my and Capital Ingenuity's experience and expertise in search engine marketing bring business to you before the competition. We can drive prospective clients to your web site using methods that allows you to compete some of the world’s biggest companies. Our services not only bring qualified traffic to your web site, but also increase the rate at which your traffic converts into clients.

I believe this process starts by building strong long term relationships my our clients by taking the time to understand your company's goals, vision, and marketing needs.

The following suite of search engine marketing services is utilized to help you exceed your on-line marketing expectations:

Search Engine Optimization

We use search engine optimization as both an art and a science to optimize your web site's ability to be found on the Internet through search engines and directories. Everything on your web site such as content, graphics, terms, design structure, etc. create a score that search engines use to rank and place your web site. I increase and optimize your score to increase your placement and exposure on search engines.

Traffic Analysis

Search engine marketing is one of the few marketing techniques that allow you to actively view and understand the successfulness of its efforts. We can provide you with monthly information such as how people are finding your web site; how long they stay on your web site; what pages are they viewing; when are people visiting the web site; etc. I will then take this information and make appropriate changes to your web site to optimize your marketing effectiveness.

Search Engine Friendly Analysis

I will review your current website (if you already have one) for search engine friendliness. Many web site design practices can actually harm your potential for high search engine rankings. I will review your site and recommend changes for improving your website for search engine queries.

Keyword Analysis and Selection

I research the specific terms and phrases that the vast majority of your target market is using to search for information. I then incorporate applicable key words into your search engine optimization strategy.

Content Development

Capital Ingenuity and I continuously build content-rich web pages based on relevant keywords or phrases to increase your web site’s positioning on search engines and directories. Content can be derived from original works, news and other informational articles, on-line news feeds, and other creative resources.

Search Engine and Directory Submission

I will manually submit your website to major search engines for maximum exposure on the Internet.

Link Popularity Building

I will engage in a link exchange campaign for you by linking your site with other related websites. This process shows search engines that others find your content to be both relevant and valuable. The search engines' level of "perceived popularity" is a key ingredient in achieving high positions.

Geographic and Demographic Positioning

Capital Ingenuity and I can position your web site in such a way that it will create the greatest likelihood of exposure to searchers for a particular geographic location and/or to searchers that possess particular demographic characteristics. This type of targeted marketing will increase your marketing dollars effectiveness.